Designing innovative experiences that elevate brands and engage users


End-to-end UX optimization for BMW's vehicle configurator increased customer engagement by 28% across EU and APAC markets.


End-to-end UX optimization for BMW's vehicle configurator increased customer engagement by 28% across EU and APAC markets.


End-to-end UX optimization for BMW's vehicle configurator increased customer engagement by 28% across EU and APAC markets.

B2C

B2C

B2C

Senior UX / Product Designer

Senior UX / Product Designer

Senior UX / Product Designer

E-Commerce

E-Commerce

E-Commerce


Led the UX inclusivity strategy for an award winning brand boosting conversions by 32% through scalable design systems.


Led the UX inclusivity strategy for an award winning brand boosting conversions by 32% through scalable design systems.


Led the UX inclusivity strategy for an award winning brand boosting conversions by 32% through scalable design systems.

B2C

B2C

B2C

Senior UX / Product Designer

Senior UX / Product Designer

Senior UX / Product Designer

E-Commerce

E-Commerce

E-Commerce

Send an email, and I’ll take care of the rest

© 2025 All right reserved

Made by Kgaugelo Phaka-Rathje

Send an email, and I’ll take care of the rest

© 2025 All right reserved

Made by Kgaugelo Phaka-Rathje

Send an email, and I’ll take care of the rest

© 2025 All right reserved

Made by Kgaugelo Phaka-Rathje